About Organization

    Front End Advisors combined with Domain Rich Execution Teams

    • We work with large and mid-sized banks and insurance companies, multiple divisions across assets in investment banks, hedge funds & AMCs as well as platform and technology providers to the Banking and Financial Services Industry (BFSI), providing us with a deeper and wider industry perspective.
    • We offer cutting edge digital media, eCommerce, social media and mobile capabilities to the Top 15 digital agencies in the world and via them to leading global brands.
    • We offer consultative and collaborative client facing teams combined with experienced back office teams commended by clients for their subject matter expertise and unrelenting focus on execution.
    • We bring value added top down advice and the ability to generate creative business, technology and commercial solutions. We don't just provide resources against a rate card.

    Not a factory

    • Each assignment and account treated as bespoke with unmatched senior management attention from Dawn.
    • We have reusable methodologies, frameworks, tools and libraries, but never impose them as the preferred way for clients.
    • We offer our advice and recommendations based on experience and each client engagement is evaluated individually and treated individually to develop the best solution in a collaborative manner.
    • The people who work for us are passionate about what they do. Rated Top 15 employer five years in a row by Dataquest.
    • We have low attrition rates and associated stable client account teams. Our dedicated, co-branded client development centers average 5%.

    Flexibility & Responsiveness

    • Big enough to scale rapidly yet compact and flexible enough to provide a higher level of service.
    • We help clients by running entire, large departments as well as smaller teams of 5 – 20 resources where everyone is handpicked.
    • Client commendations on speed of response and execution focus.

    Focus on Financial Services and Digital Media

    • Lateral hiring of experienced resources.
    • We work with the Top 15 digital media agencies in the world as part of a leading practice initially created out of servicing the digital media needs of financial services firms.
    • Senior management comprised of BFSI leaders from the business and technology side, who have served with some of the world's best known companies.

    Technical Depth

    • We emphasize hiring experienced resources and creating more experienced client teams. Our employees average 7+ years of domain experience. Our Strategy & Architecture practice advisors average 24 years+ experience.
    • We are not a factory and have developed our own rigorous quality framework commended by clients to reflect this.
    • Technology Unrestricted – We have multiple Centers of Excellence (CoEs) covering Microsoft, Java & QA & Testing Technologies, allowing us to deliver the most appropriate solutions to specific client requirements.
    • Platform Agnostic – We build custom solutions from scratch for clients as well as implement third party packages like Wall Street Systems and Calypso depending on the specific client context.

    Trusted Partners

    • Dawn is privately held and doesn't have the same pressure as some of its competitors to continually sell to clients.
    • We are uncompromisingly proud to be aligned to clients and employees as our main stakeholders. Being private also allows us to think in terms of the long run rather than the next quarter.
    • We believe that doing what is right by clients will ensure our long term success.
    • We value customer satisfaction very highly and focus significant management commitment on this.

    Customer Satisfaction

    Customer satisfaction is paramount, the end-goal. Deliver competitive advantages via pragmatic and sustainable solutions.


    Strategy is lost without flawless execution. Execution is in the details.


    Change is inevitable. Respond with precision and speed, but maintain a balance.


    Excellence is a mindset for those that lead, not follow. Lead and deliver excellence.


    Perception is reality. Integrity is perceived. Make it a reality.

    Engagement Model

    The economic downturn has changed the way businesses today look to engage with outsourcing partners. To control costs it is important that efficiency and predictability are at the core of the engagement model, so that projects can be delivered on increasingly tighter budgets without compromising quality. It is important to align our teams with the client project teams to achieve a common goal of improved efficiency and high quality. We offer a variety of engagement models that all align with these principles and offer the stakeholders on the project transparency, costs and the flexibility to change the structure to overcome unpredictable events.


    When the scope of work can be predefined, we take away all uncertainties about the cost and effort by offering our Fixed-Price delivery model. Our delivery team will engage with the client’s team to review the scope, discuss technology and architecture, make best-fit recommendations and at the end of this exercise produce a well-documented proposal that will in detail describe the project scope, assumptions, architecture, technology, cost and efforts, timeline and team structure. This model brings in a highly predictable cost structure for the client with minimum risks and high visibility. This model aligns the business goals of Dawn with the client. It is in the common interest of both companies to deliver quality without any wasted effort.

    Resource Pooling

    When the client environment demands a variety of skills and unpredictable workload, we offer our flexible Resource Pooling arrangement to provide highest utilization across multiple technologies. Traditional T&M is open to underutilization as it aims to match a skill with an individual and as the requirement for a skill set varies so does utilization of the staff. Our flexible Resource Pooling model is different it matches the skill set with the team and not individuals, and it provides the options to ramp up and down the team size based on projected need. This provides the best overall utilization of the pool by increasing efficiencies and providing the option to tailor the team to your need. As the need changes, the pool adapts itself to the needs maintaining the highest level of utilization.

    Onsite Staff Augmentation

    Dawn’s On-site Staff Augmentation services have helped our customers reengineer their business processes, conduct business smarter and achieve maximum value from their technology investments. Our consultants and staff work with customers on time and material as well as on a monthly fixed-price basis in varied technology platforms. In addition, Dawn also offers innovative options for staff augmentation using our On-Demand Virtual Resourcing.

Our Upcoming Ventures:

IT Strategy

In today's highly dynamic and volatile..

Cloud Computing

We create a Cloud Adoption Roadmap..


We provide integrated solutions..


Mobile technology is quickly emerging..