Digital Media:
- Change is inevitable in every domain, and advertising is no exception to it. Advertising & marketing has come a long way from print media to the new age of Web 2.0 strategy. Websites have become the new face of many organizations. Hence, web presence should be impressive and also long lasting.
- We are cognizant of the fact that a website is not merely a presentation or collateral that coalesce words with images and graphics. We consider website development as a process that requires absolute professional planning, right from the beginning. Whether it’s creating a new web presence, revamping the existing online advertisement/banner or just leveraging the technology, we believe in constant research and incorporation of our skills into production.
- We cater to all types of web development products. Whether you want to increase your social media presence or distribute your ads on various web platforms, we offer the best solutions in the industry. Our social media development product is a complete package of various services, from which you can choose the best-fit for your needs. Some of these services include promotional applications using Tab or Canvas, API integration and feeds, creation of virtual money, branded social channels, games, competitions and surveys. Through effectual advertisements, you can realize many advantages by providing useful and relevant information to the masses. Hence, selecting and working on a proper ad distribution platform becomes very crucial. We enable effective campaign management to tap more visitors, which in turn increases your chances to gain potential clientele. We also assist you in behavioral / segment targeting, real-time bidding components, Ad-Exchange development and integration.
- With us, you will be able to custom build or integrate with any 3rd party e-commerce engine. You can count on us if you are looking for custom web applications such as conversion tracker, reporting frameworks and dashboards. Fetching real-time information is the core of our services.
- Some of the platforms that we have worked on include Facebook API, Twitter, Drupal, WordPress, SharePoint, Ektron, Sitefinity and Kentico. We are experts of the next generation web development tools and technologies including .NET, Java, HTML 5, Rails and PHP.
- We have extensive experience in implementing various technologies and an in-depth understanding of the finer nuances of all aspects of rich media to best fit client's business needs. With our rich media products, you can build a highly interactive web presence and in turn draw visitors’ interest towards the website and ultimately towards your products/services. We enable you to achieve effective marketing for your products/services, not only online, but also through smart phones and other handheld devices.
- In order to draw in more audience and eventually boost your sales, we design and develop captivating banner campaigns. We possess hands-on experience in designing micro sites using various rich media features. We call ourselves the cognoscenti of promotional rich media content development because we are adept at designing and developing interactive games, e-cards, 3D product modeling for web and interactive tours, character and architecture modeling.
- We have developed multilingual E-learning modules which are popular amongst the users due to its attention-grabbing appearance and user friendly functions. We also provide various services under Rich Internet Applications (RIA), such as application/ dashboard development, motion graphics development, such as video and movie clip development, editing and so on.
- Some of the technologies we endorse include Flash, Flex Image, After Effects, Silverlight and MAYA. Our services enable our clients to enhance brand value through social network integration and develop robust applications based on innovative features that are compatible with the UI of various social networking sites.
- The modern era of technologies has brought about significant breakthroughs in mobile technology and connectivity. To keep pace with contemporary trends in mobile application development, one has to have the expertise in dealing with different mobile platforms and solution frameworks. To our pride, we possess these proficiencies wherein we can develop mobile applications in cross-platform environment. Our services extend to developing applications for iPhone, iPad, Windows phone, Blackberry and Android platforms.
- The advancement in technology of smart phones has brought the future to our fingertips. As a result, many technology giants have started venturing into this domain. What is really required for these players to be in a leading position is to design and develop the smart phone applications on better operating systems and dynamic platforms. Flexibility and ensuring compatibility with various platforms & software systems is the formula for winning this race and we are well equipped with this.
- We are proficient players in the field of smart phone game development. We possess hands-on experience in gaming engine integration, and 2D and 3D game development. Our customized smart phone applications are dynamic and DB driven. We also possess extensive experience in developing multi-tiered applications, third party service integration with data security and rich UI to enhance user experience.
- The most crucial factors in website and web application development for smart phones are improved compatibility and faster speed. We ensure that all smart phone websites and web applications developed by us follow these winning strategies. We have vast experience in developing multilingual, e-learning based and compatible web apps & websites for various handheld devices.
- Augmented reality (AR) and Quick Response (QR) code applications have now become the ‘killer’ applications in the new era of smart phones. Augmented reality has existed for more than 50 years now, but its real potential has been recently recognized. Not only it is being used in games and other applications, but it has also become a highly effective marketing tool these days. It is considered to be the most innovative way to catch the interest of your customers. We will utilize this cutting-edge technology to increase your market presence. We are the experts of AR and QR apps on Mobile and Web, 2D/3D object integration and custom AR marker generation and integration. You simply have to provide your ideas to us and we will convert those into (Augmented) reality!
Digital Production
We endorse three major players in the digital production, i.e., Web Development, Rich Media and Mobile Development.
Web Development
Rich Media
Mobile Development
- Updating website content without the help of a qualified technical programmer
- Addition of web pages according to your choice
- Complete control over your website where you can manage webpage elements such as pictures, graphics, video/audios, and text, in a manner that suits your business needs
- The publishing time is reduced, as you don’t have to face technical obstacles
- We develop & optimize your website for search engines with the help of a robust CMS
- You get the better search facility, where the webpage or the content you are looking for is displayed quickly in front of you
- E-commerce/online shopping portals
- Blog development and integration to achieve improved interaction with visitors
- Forum/ Chat development for greater participation of the community
- CMS development for social networking sites to support their end users interactions such as live chat, text messaging, reviews, blogging and live feeds, etc.
- Integration of multimedia features like audio/video/ 3D animation/ graphics to enhance user experience and bring about more business conversions.
- General functionalities.
- Setup or installation.
- Design/layout.
- Product functionality.
- Shopping guide functionality/shopping cart.
- Back-end portal administration and management.
- 3rd party payment gateway integration.
- Billing and invoicing services.
- Order tracking and reporting modules.
Open Source Content Management
A few years back, CMS was the term for a commercial content management system. However, soon it was referred to as ‘open source’ content management system. With the evolvement of open source CMS, it is not a difficult task anymore to get customizable CMS panels, as per your requirements. However, to make CMS more efficient, it has to be resourceful and easy to operate, even for a person with a non-technical background.
Our areas of expertise include professional CMS services which offers rich and resourceful Content Management Systems. With the help of such robust CMS, you get the freedom of customizing your content as per your needs. Our fleet of proficient developers adeptly utilizes advanced CMS website development platforms such as Joomla, Drupal, WordPress, etc. to deliver end-to-end content management solution for our clients. Our groundbreaking CMS-based web development solutions help you track more visitors, which can soon become your potential clientele.
The wide array of benefits offered by our customized CMS web development includes:
E-Commerce Portals
E-commerce web portals have a tremendous ability to boost the sales activity of any business. And that is why many businesses and corporate establishments have transformed themselves, partially or completely, from a physical business entity to an online organization. E-commerce websites can generate enormous profits, if handled properly.
The catch here is the attention to detail. This is where we can help you maintain and boost your business. To enable you to gain massive profits from your e-commerce website, we pay attention to every small detail on your portal, making it perfect and swaying the customers into buying your products and services.
Our specialty is our understanding of a well-established e-commerce Lifecycle that considers finer nuances in all details of a successful e-commerce web portal. We have fragmented the e-commerce website development Lifecycle in various phases which begins with the design and development of the portal and ends with the provision of 24x7 support services.
However, we understand that your requirements may differ from others and hence, we believe in providing customized services in the e-commerce web portal development space. Given below are some of the key services provided by us:
One of the most important aspects of an e-commerce portal is the payment gateway. We have successfully developed third party payment gateway integration for several of our clients. With our payment management services, you will get an advanced payment processing system for seamless management of complex payment issues. We serve you with the ability for real-time transactions. The system provides online processing of credit card payments. We also offer inbuilt features for the security of sensitive credit card data, downtime, and accuracy of electronic transaction processing. The biggest asset of this system is integration with the back-office accounting applications to ensure that all updates are simultaneously reflected front-to-back, across the system.
Enterprise Content Management
Many business entities today face the common, yet the grievous problem of searching the right information when urgently required. As the complexity level of information increases, it becomes equally difficult to manage all aspects of this information. Moreover, it is becoming highly complicated to manage ever growing content of corporate organizations, which includes web content, digital assets and print media. Our extensive CMS solutions enable you to address these problems head-on.
- Attain more number of campaigns.
- Get better targets and response rates.
- Make necessary changes in the campaign.
- Organization’s strategic goals
- Sales forecasting
- Operating and production planning
- Material demand planning
- Inventory diminution
- Cost efficiency
- Actionable insights
- Yield management
- Creative optimization
- Retargeting
- Performance
The major reason that grabs everyone’s attention towards digital advertising is the dynamism it holds. We help organizations shape their digital future to remain competitive, since the digital advertising industry is undergoing a metamorphosis.
Campaign Management Tools
Campaign management has several benefits. Considering this fact, we provide comprehensive campaign management solutions that will enable you to plan, review and execute campaigns to improve commercial effectiveness and efficiency. With our solutions, you can:
Ad Delivery Systems
Advertisements are the connection between your product and customers. We, at Dawn, understand this fact thoroughly and hence provide our clients with high-tech advertisement solutions that meet the needs of top-notch online advertisers and publishers. Backed by several years of experience in this field, we have raised the bar for delivering complex web advertising campaigns. The essence of our Ad Delivery System is its accuracy, ability to aim towards the Internet genre of audience, compatibility with all third party setups, and to deliver first-rated results for lead-generation and branding.
Log Processing and Conversion Processing Tools
Log processing is an important process in many organizations. It enables identification of security threats or malfunctions that may have taken place. We provide sophisticated log processing and conversion processing tools that serve as a log collection center. This centralized system comes with a package of benefits such as effective auditing, improved analysis for multiple platforms and secure log storage.
Inventory Management
Today, every business requires IT solutions that ensure increased efficiency and effective output within the organization. One of such proficient IT solutions is the Inventory Management System. Our advanced inventory management system enables you to boost output, support your business strategic plans and meet the orders of the market.
Real Time Bidding Platforms and Media Exchanges
Over the past few years, marketing instruments have evolved at a fast pace. Several new ways and technologies are being used to boost market presence and gain maximum potential clientele. Auction media is one of such budding area which is helping the search engine marketing strategy to grow explosively. Real-time bidding platforms and media exchanges come with numerous advantages, some of which are:.
Machine Learning
Machine learning is a branch of artificial intelligence. It is a scientific discipline that deals with the design and development of algorithms that allow computers to develop behaviors, which are based on empirical data like databases. The data can be taken as examples that demonstrate an association between observed variables. A major focus of machine learning research is to automatically learn to recognize complex patterns and make intelligent decisions based on the data. However, the biggest difficulty in this is the fact that the set of all possible behaviors given all possible inputs is too large to be handled by the set of observed examples. We help you generalize from the given examples in order to produce a useful output in new cases.
- Enhanced brand value
- Increased usability
- Decreased support cost
- Research on your users
- Role development
- Interviewing various stakeholders
- Analysis of competitors
- Re-analyze the existing research
User Experience engineering
In today's competitive world, user experience is considered to be the key of successful software products. UX engineering displays the passion of the creator. It also helps gain popularity among the users. We thoroughly understand that everyone looks and likes a product that is user friendly. Hence, our UI developers pay exclusive attention to usability. We treat UI development as an important part of the architecture and design building. With several years of experience, we have understood that UI development is not an end product, but it's the heart of every development which makes the product more efficient and useful.
As a result, we have a well-established UX engineering process that begins with contextual analysis and observation of the end user of your product. We pay attention to details, such as a user's day-to-day activity with your product in order to understand their expectations of the product. With our UI developers generate UX models and propose design recommendations.
Data Services
We, at Dawn, strive to fulfill all sorts of data needs of our clients. We offer an array of data services which enable our customers to manage their data. We are best at offering augmentation services for data warehousing, with the help of data warehousing, which is quickly expanding to acquire new data for composite applications and operational business intelligence. Data migration is effortlessly supported by us. We help insulate the reporting users from various changes in the fundamental data sources.
Conventional data warehousing can take months together since data is distributed across many systems and applications. We make use of data virtualization, in which a conceptual layer deals with the complexity of standardizing various data sources. Our data solution will let you create a common view of data that is spread across various systems and applications. These solutions isolate your business from any external ongoing changes that are often driven by mergers and acquisitions, modernization and improvement in business processes.
Media Analytics
The share of media is increasing in new businesses. However, it is extremely difficult to determine its effect on ROI. The conventional ways of measuring it are not compatible with its data. We offer media analytics solutions which will enable you to track your business performance and reputation.
Augmented Reality
Augmented reality has the power of changing the way people view the world and communicate with each other. This brilliant technology is not new to the world. however, its use as a marketing instrument is an entirely new concept. It is a way to showcase your product in a way beyond imagination. And that is why many top-notch brands have entered this race with only one aim – 'WIN'. This is where we enable our partners to grab eyeballs and move several steps towards the winning position. Whether you want to market your product through online applications, promotional campaigns or a special event, augmented reality helps you pull consumer crowd.
Information Architecture & Consulting
When it comes to information architecture, we believe in designing user-centric architecture that is based on a complete analysis of your business, goals, competitors and others. Before we jump on to planning any project, we brainstorm over even the smallest factors that will affect the project and in turn, the business. Hence, all our clients are introduced to customize processes that meet their goals and objectives precisely. In general, our processes follow a structure which may embrace some modification as per individual requirements.
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